who was originally from Denmark and the head of Lund Trading Inc

Trollbeads is a line of interchangeable jewelry hailing from Denmark. Their long 30 plus years of development and design has positioned them to be the next best selling collectable and interchangeable bead and accompanying jewelry line on the market. Pandora Jewelry Their history in the United States is only about 6 years long and it’s been an exciting and interesting path for Trollbeads U.S. and it’s just the beginning.

Morten Petersen, who was originally from Denmark and the head of Lund Trading Inc., a distributing company he founded in Maryland, brought this line over from Denmark to distribute in the U.S., Canada and Puerto Rico. At first the line was slow to grow here. Perhaps it was the representatives bringing it to market, Pandora Silver Beads or the market they were aiming for or maybe American women just weren’t ready for them. Each year the product was introduced to new venues and to new areas of the country and their growth became steady. Each year and with each growth level, the office at Lund Distributors was fine tuning its procedures to a more efficient level. A business that has steadily plodded its course, has just in the last year and a half, exploded on the American jewelry scene. Just recently the news is that November ’08, a month where everyone was debating on bailouts and relief packages or watching as houses were auctioned off, Trollbeads saw its highest single month increase ever. In the most recent issue of the jewelry trade magazine “In Store” Trollbeads was #2 on the list for the most exciting line retailers wanted to carry and Rolex was listed #6. It was my understanding that Lund has blown away 2007 sales figures but to excel in a month that for others was so bleak, points to one very obvious fact. The collecting of Trollbeads is recession proof. It’s the small things that count when times are difficult and these beads have a humorous side and a highly spiritual side. What better combination could there be in times like these?

For the most part Trollbeads collectors are unique from other bead collectors and are comprised of many kinds of people. If you compare the two major bead lines and compare their collectors, you will find that Trollbeads attract a more sophisticated customer than Pandora or Chamelia brands. The inspiration for the designs in Trollbeads comes from flora and fauna, mythology, spirituality, Pandora Charms Canada fairy tales and cultural diversity. The motto for Trollbeads is “Every Story has a Bead”. The Trollbeads artists strive to create small intricate sculptures and the beauty or uniqueness is evident in every bead. This differs sharply from the other bead lines as it where it was the first interchangeable bead line on the market in Europe and was the inspiration of many since.

This next year will be an interesting one to follow with Trollbeads. I believe it will be another record breaker but keep in mind the competition has taken its gloves off. Pandora has given all of its retailers an ultimatum. Starting immediately, they must drop any and all competing brands of beads or be dropped by Pandora. Pandora Bracelet Sale I know of some stores that have had to keep Pandora, because it’s a broader line and they sell more dollar wise and have had to, very reluctantly, drop Trollbeads. As a dealer of Trollbeads I can tell already, from my point of view, this was a bad decision for Pandora. Even before the deadline occurred many customers entering my store were aware of the situation and had very negative feelings toward Pandora.

Today the consumer is savvy and educated and they do their homework on anything of value they are considering to buy. When a company is purchased by a large conglomerate, as Pandora has been, the focus is only on the numbers and nothing else. There is no concern for what this ultimatum will mean to many of its stores. I know for a fact that if a store has carried both lines, Cheap Pandora Charms they have done well with both lines. They support the sales of each other because many people collect both lines. Small retailers forced into dropping a line, such as Trollbeads, means cutting their revenue by a huge portion. In this economy it may be devastating to small retailers.

Read the news, it’s the large conglomerates that are bringing this country to its knees. Small businesses employ more people in this country and through no fault of their own, will be brought down by also.

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